About Me

 

Bridging Strategy, Storytelling, and Execution to Drive Meaningful Growth

Hi, I’m Nicole—a product marketing leader who turns strategy into action and ideas into impact. Whether it’s crafting go-to-market strategies for complex products, leading high-stakes product launches, or building messaging frameworks that drive sales, I thrive at the intersection of strategy, creativity, and execution.

I don’t just deliver work—I deliver results. My approach is always grounded in a deep understanding of customer needs, market dynamics, and measurable outcomes.

 
 
 

My Work Philosophy

  • Customer-First Mindset: The best strategies begin by deeply understanding customer pain points and needs.

  • Impact Over Activity: I prioritize high-value initiatives tied to metrics that move the needle—ARR, win rates, lead conversions, and more.

  • Empowerment Through Enablement: Equipping teams with tailored playbooks, messaging frameworks, and competitive insights is at the core of my work.

Key Milestones

  • +22% Y/Y ARR growth: Led a unified platform launch at DroneDeploy, resulting in the highest revenue-generating quarter.

  • Seed-to-Acquisition Growth: Spearheaded StructionSite’s product marketing efforts, driving the company’s growth from early-stage funding to acquisition.

  • $1M Competitive Takeout Campaign: Designed and executed a campaign targeting a major competitor, reclaiming key market share.

  • GTM Strategy Adoption: Developed scalable go-to-market frameworks adopted company-wide to streamline launches and drive consistent revenue growth.

Want more details? Explore my work for in-depth case studies on product launches, GTM strategies, messaging frameworks, and sales enablement.

 
My Work

Beyond the Work

In addition to my product marketing career, I’m also the founder of EverFemme, a company dedicated to empowering women through hormone education and health coaching. My passion for helping people—whether through innovative products or personalized support—drives everything I do.

Outside the office, you’ll find me hiking the trails, experimenting with new recipes, or diving into a great book. Fueled by curiosity and a love for connection, I bring creativity, energy, and results to every challenge I take on.

Let’s connect.